In Front of the Camera, Behind the Strategy: Finding Balance in Creative Marketing.
Working in marketing has taught me one important truth: visibility and vision go hand in hand.
As someone who’s both in front of and behind the camera, I’ve learned how different and yet connected those roles really are. When I’m behind the scenes, I’m thinking about the mood and brand storytelling. I’m calculating whether the message aligns with the goals. But when I’m in front of the lens, it’s all about feeling. Energy. Emotion. Trusting the team around me.
There’s something powerful about switching between these roles. Being on set as a model has made me a more empathetic marketer. I understand how it feels to be directed, to embody a brand message physically. And being the one directing has helped me perform better as well.
This dual experience is especially valuable in today’s content heavy world, where social media, video, and personal branding overlap constantly. You’re not just creating visuals; you’re creating stories that move people.
And honestly, it’s fun. It’s vulnerable, challenging, and creative in every sense. Whether I’m planning a campaign or acting for one, I always try to bring both perspectives with me because the best marketing isn’t just seen. It’s felt.